Blog & Resources

Sales Training Resources & Guides

28 actionable guides on cold calling, AI coaching, objection handling and sales simulation.

Browse by topic

Cluster 1 / 6

B2B Cold Call and Prospecting

Modern techniques, proven scripts and mistakes to avoid for booking more qualified meetings.

4 articles

B2B Cold Call and Prospecting 10 min

Cold Call in 2026: Techniques That Still Work

Which approaches still drive results and which to abandon. A pragmatic field report.

B2B Cold Call and Prospecting 18 min

B2B Cold Call Script: 10 Ready-to-Use Templates

10 proven scripts with opener, objection handling and closing.

B2B Cold Call and Prospecting 12 min

10 AI Cold Call Mistakes to Avoid in 2026

AI cold calling pitfalls and how to keep a human, effective approach.

B2B Cold Call and Prospecting 11 min

Pitchbase vs ChatGPT for B2B Prospecting

Honest comparison between a general-purpose assistant and a specialized sales simulator.

Cluster 2 / 6

Objections and Closing

LAER, boomerang and feel-felt-found methods to turn every no into a closing opportunity.

4 articles

Objections and Closing 18 min

Sales Objection Handling: The Complete Guide

LAER, boomerang and feel-felt-found methods to turn every no into an opportunity.

Objections and Closing 15 min

20 Common B2B Sales Objections: Scripts and Techniques

20 objections by category (price, need, timing, authority) with word-for-word scripts.

Objections and Closing 10 min

The 10 Most Common SaaS Sales Objections

SaaS-specific objections and techniques to address them with impact.

Objections and Closing 12 min

How to Improve Your B2B Closing Rate

Methods and signals to turn more proposals into signed deals.

Cluster 3 / 6

Sales Methods and Qualification Frameworks

MEDDIC, MEDDPICC, SPIN, BANT and GPCT, the frameworks that structure a solid B2B qualification.

4 articles

Sales Methods and Qualification Frameworks 20 min

MEDDIC and MEDDPICC: The Complete Guide

MEDDIC and MEDDPICC: the B2B qualification frameworks, 6 vs 8 criteria, when to use each.

Sales Methods and Qualification Frameworks 16 min

SPIN Selling: The Complete Method

The 4 SPIN question types for structured, high-performance sales conversations.

Sales Methods and Qualification Frameworks 14 min

GPCT vs BANT vs MEDDIC: Which Framework to Choose

Comparison of the 3 frameworks to fit your qualification to your sales cycle.

Sales Methods and Qualification Frameworks 12 min

How to Qualify B2B Prospects: Essential Frameworks

Practical method to qualify fast and well with the right criteria.

Cluster 4 / 6

AI Roleplay and Sales Simulation

Everything about AI sales simulation, tools, comparisons and best practices.

5 articles

AI Roleplay and Sales Simulation 15 min

The Complete Guide to AI Sales Simulation in 2026

How it works, benefits, comparison and ROI. The reference guide to AI simulation.

AI Roleplay and Sales Simulation 12 min

The 7 Best AI Sales Simulators in 2026

Detailed analysis of 7 platforms: features, pricing, languages, integrations and verdict.

AI Roleplay and Sales Simulation 11 min

How to Choose an AI Sales Simulator

The 10 essential criteria to pick the right solution for your needs.

AI Roleplay and Sales Simulation 14 min

The Ultimate B2B Sales Roleplay Guide

Method to structure roleplays that truly improve sales performance.

AI Roleplay and Sales Simulation 10 min

AI Roleplay vs Manager: The Honest Comparison

Strengths, limits and complementarity between AI and human coaching in roleplay.

Cluster 5 / 6

AI Coaching and Sales Training

How AI transforms coaching, ongoing training and sales enablement.

5 articles

AI Coaching and Sales Training 20 min

AI Sales Training in 2026: The Definitive Guide

The complete guide to structure your sales team training with AI.

AI Coaching and Sales Training 15 min

AI Sales Coaching: The Complete Guide

How AI is changing sales coaching. Methods, tools and measurable ROI.

AI Coaching and Sales Training 11 min

Remote Sales Coaching: A Practical Guide

Methods and tools to coach a geographically distributed sales team.

AI Coaching and Sales Training 13 min

Active Learning: Revolutionizing Sales Training

Why spaced practice and learning by doing beat traditional classroom training.

AI Coaching and Sales Training 15 min

Sales Enablement: How AI Transforms Training

The 4 AI revolutions in sales enablement and their measurable ROI.

Cluster 6 / 6

Onboarding, ROI and Sales DNA

Reduce ramp-up time, measure ROI and develop the core skills of B2B sales reps.

6 articles

Onboarding, ROI and Sales DNA 13 min

AI Sales Onboarding

How AI accelerates new rep onboarding and shortens ramp-up time.

Onboarding, ROI and Sales DNA 12 min

How to Cut Sales Ramp-Up Time by 50%

Concrete levers to get new sales reps to full productivity faster.

Onboarding, ROI and Sales DNA 11 min

Sales Training ROI

Measuring the real return of your sales team training investments.

Onboarding, ROI and Sales DNA 12 min

How to Calculate Sales Training ROI

Formula, KPIs and methodology for a defensible ROI calculation.

Onboarding, ROI and Sales DNA 14 min

Sales DNA: The 6 Core B2B Sales Competencies

The 6 dimensions that make an excellent salesperson and how to develop them.

Onboarding, ROI and Sales DNA 10 min

AI in Sales: 5 Real-World Use Cases in 2026

5 concrete AI applications in the B2B sales cycle with examples.

Reference

Sales glossary

Quick definitions of the key B2B sales terms used across our guides.

Explore the full glossary

Cold call MEDDIC SPIN Selling Closing Sales enablement

Written by

Briac Roudaut

Founder of Pitchbase, AI sales simulator for B2B teams. Sciences Po Paris graduate.

LinkedIn | About the author

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